Once, there was a backyard lawn that grew a multitude of plants including, sweet peas, corn, walnuts and sunflowers. However, after an arcane ritual went wrong, causing a devastating plague to sweep over humanity, causing zombification, your plants mutated somehow providing you with a cure against the undead disease as well as becoming your first line of defense against your brain hungry neighbors. In other words, Plants vs Zombies.
The company behind Plants vs Zombies, Popcap Games has been reported by TechCrunch as being under an acquisition process, with offers reportedly reaching over a billion dollars, unfortunately, the possible buyer has not been named yet. Possible suitors by TechCrunch comment that Zynga could have been a possible buyer, but with the Facebook game company’s comparatively low market capitalization, it would certainly be a colossal purchase for them. EA has been hinted at as a possible suitor too, and with its recent purchase of Playfish, EA does seem to be a contender in the acquisition of Popcap Games.
But, with comparatively small market capitalization versus the asking price of $1 billion, it also seems unlikely that EA will pick up the company. That leaves the ‘big 3′ so to say, Microsoft, Google and Apple. Microsoft seems like the most likely purchaser, after all, the massive company already does own an entire console, and the operating system that most games run on. Purchasing Popcap would allow the company to take another step in its plan of gaming domination.
Apple certainly does have the money to purchase Popcap, but it seems slightly unlikely that they would have reason to purchase Popcap Games. Some of the companies products have been released in the App Store anyway, such as Plants vs Zombies anyway. Purchasing Popcap to use as an exclusive application developer seems excessive, considering the huge numbers of willing developers to contribute to the App Store.
And then there’s Google, with their Android devices. Like the other two big companies, money really isn’t an issue here. However, they could use Popcap games to create a ‘killer app’ of sorts, to attract more users to Android phones in general, and embrace the market place. But with the market share of Android phones growing rapidly, it seems that Google won’t feel the need to purchase Popcap games to bolster their already accessible lineup.
Popcap games has refused to comment on these ‘rumors’ at this point in time. But expect a big announcement from the indie games developer soon.