A new search engine, Blekko, claims Internet is increasingly becoming populated with spam-types websites that has been well optimized for doing good performance on major search engines. Blekko adds that such spam websites have less of substantive information and more of heavier content or marketing pitches.
Rich Skrenta, the Chief Executive of Blekko, says if search engine narrow the searches of groups of websites then this problem can be eliminated. The groups of the websites has to be approved by users. Well, this sounds a bit advice of backwardness because the search engines uses complex algorithms to bring result page from the cyberspace.
Anyway, Blekko has been doing well at least in raising funds of $24 million from few big players who invests in the web world such as Marc Andreessen, co-author of Mosaic that was the first widely-used web browser. Ron Conway has also invested in Blekko who had earlier invested in Twitter and Foursquare of Google.
Blekko is also including SEO page on its individual search results so that users can comment on it. It also shows the IP address of the site with just a mouseover. The initial goal of the company is to identify fifty best sites for top 100,000 categories in search. Moreover, over the time the search engine also plans to ‘auto-slash’ queries. Currently there are no featured results or advertising on the search pages.
Blekko was founded in 2007 from CMEA Capital and U.S. Venture Partners, including investors Ron Conway, Jeff Clavier, Ron Conway and Marc Andreessen.
We have seen in past several other companies tried to take on Google in Search Engine services, but have failed. Blekko seems brave enough to take this work. One such example is Cuil that was made by the ex-employees of Google and two years after their launch they had surrender.
Currently Bing is doing well. It, along with Google have hundreds of contractors using web tools refining relevance data such as spam, classifying porn, domain parks, fake 4004′s, ecommerce sites, official sites, markov-spam, and many more.